Brazil broadcast leaders assess Advanced HDR readiness for TV 3.0

Industry groups in Brazil say Advanced HDR by Technicolor has reached a supply chain milestone for TV 3.0, following demonstrations in Shanghai of certified devices, chipsets and commercial televisions and set-top boxes. The review is meant to help clear a key barrier between technical standardization and mass deployment.

Why it matters: - Brazil’s TV 3.0 rollout depends on more than a technical standard. It also needs a working supply chain of certified chips, devices and integration partners. - A confirmed commercial chain can help broadcasters move forward on HDR plans without waiting for component maturity. - Device makers can reduce integration costs and shorten time-to-market with an interoperable reference path. - Viewers could get broadcast-quality HDR over the air, even where broadband is limited.

What happened: - SET and Mirakulo reviewed the supply chain readiness for Advanced HDR by Technicolor as part of Brazil’s TV 3.0 deployment work. - The review included demonstrations of certified devices, integrated chipsets, commercial televisions and set-top boxes already using the technology. - The delegation visited the Advanced HDR by Technicolor Certification Laboratory run by Philips in Shanghai. - The delegation included Paulo Henrique Castro, President of SET; Luana Bravo, General Director of SET; Leo Carbonell, Head of Business at SET; and Osamu Yamaguchi, New Business Director at Mirakulo.

The details: - Mirakulo’s AstroTV NEXT middleware is the first commercial DTV+ implementation to incorporate Advanced HDR by Technicolor. - Advanced HDR by Technicolor has already cleared technical benchmarks in Brazil’s TV 2.5 and TV 3.0 standard evaluations. - The technology also completed trials with TV Globo, Brazil’s dominant broadcast network. - The Shanghai demonstrations showed an end-to-end ecosystem built around commercially available devices, chipset solutions and integration workflows. - Multiple televisions and set-top boxes were shown integrating the technology, offering real-world validation of deployment status. - Philips highlighted use of Advanced HDR by Technicolor within Brazil’s TV 2.5 and TV 3.0 standards. - Advanced HDR by Technicolor continues to expand in ATSC 3.0 deployments in North America, where it supports HDR delivery alongside existing broadcast infrastructure. - More information is available in the companies’ published materials: Advanced HDR by Technicolor, SET and Mirakulo.

Between the lines: - The supply chain review signals a shift from standard-setting to practical deployment. - Industry leaders are treating certification and interoperability as the main hurdles, not the HDR technology itself. - The Shanghai lab visit appears designed to show that Brazil’s TV 3.0 ecosystem can scale with existing commercial components.

What's next: - Brazil’s TV 3.0 program is moving from research and development into implementation. - Network operators are expected to proceed with HDR delivery planning as supply chain readiness improves. - Manufacturers and industry partners are likely to focus on integration, certification and market rollout. - SET, Mirakulo, Philips and other partners signaled continued cooperation to accelerate adoption in Brazil’s TV 3.0 market.